Introduction to search engine marketing (SEM)

You are viewing this post: Introduction to search engine marketing (SEM) | ข่าวสารล่าสุดเกี่ยวกับ search marketing

[button color=”primary” size=”small” link=”#” icon=”” target=”false” nofollow=”false”]ชมวิดีโอด้านล่าง[/button]

Table of Contents

Traditional advertising broadcasts a message to the world at large. But search engine marketing targets a very specific group of people those actively looking for your products and services. In this video, you’ll learn:

what SEM is
how it works
why it works so well.

Digital marketing là gì? 7 bước lên chiến lược Digital Marketing hiệu quả

☎️ Hotline: 082.999.6633 hoặc 082.999.6886
✍ Đăng ký kênh: http://bit.ly/NangLucThucThi6
___________________________
Digital marketing là gì? 7 bước lên chiến lược Digital Marketing hiệu quả
╔═══════════════════════════════════════╗
║ ĐỂ HOÀN THÀNH BÀI HỌC HBR CÓ SỬ DỤNG 1 SỐ HÌNH ║
║ ẢNH TRÊN GOOGLE, NẾU CÓ BẤT CỨ VẤN ĐỀ LIÊN QUAN ║
║ ĐẾN HÌNH ẢNH, NHẠC…CÁC BẠN VUI LÒNG LIÊN LẠC ║
║ VỚI MÌNH THEO ĐỊA CHỈ [email protected] ĐỂ GIẢI ║
║ QUYẾT NHÉ. MÌNH SẼ CÙNG NHAU LÀM VIỆC TRÊN TINH ║
║ THẦN HỢP TÁC NHẤT CÓ THỂ. XIN CÁM ƠN !! ║
╚═══════════════════════════════════════╝
⚙️ ĐỂ CHIẾN LƯỢC KINH DOANH KHÔNG CÒN NẰM TRÊN GIẤY!

❌ Theo thống kế của Harvard Business Review, năm 2017, tới 67% các chiến lược thất bại do việc thực thi kém, bởi các nguyên do sau:

Chiến lược doanh nghiệp rõ ràng nhưng chỉ nằm trong đầu người lãnh đạo, thiếu sự đồng bộ với toàn bộ tổ chức, mỗi người nhìn một hướng.

Chiến lược rõ ràng cụ thể nhưng vẫn gặp thất bại, do thiếu khâu đo lường, giám sát và chưa tối ưu được các hoạt động thực thi của đội ngũ bên dưới.

Chiến lược đưa ra nhưng thiếu tính linh động, không kịp thích nghi với sự thay đổi nhanh chóng của thị trường trong bối cảnh siêu cạnh tranh, từ đó thất bại trong việc thực thi.

Thiếu sự ưu tiên & tập trung, chưa biết cách phân bổ các nguồn lực cần thiết.

Thiếu đồng bộ cấu trúc hạ tầng doanh nghiệp và chiến lược.

🌟Steve Jobs từng khẳng định: “ Đối với tôi, ý tưởng sẽ là vô nghĩa nếu như không được thực thi. Ý tưởng đó chỉ là cấp số nhân, mà thực thi mới đáng giá hàng triệu đô”

🔔 Với mong muốn mang đến cho ban lãnh đạo, các quản lý cấp cao trong công ty một hệ thống kiến thức khoa học, kèm với các công cụ quan trọng & các kỹ năng cần thiết, Trường doanh nhân HBR đã kết hợp cùng TS Alok Bharadwaj triển khai khoá học: XÂY DỰNG NĂNG LỰC THỰC THI CHÌA KHOÁ TRIỂN KHAI CHIẾN LƯỢC KINH DOANH.

👉 Đăng ký để nhận tư vấn trực tiếp: http://bit.ly/NangLucThucThiDK1

📢 THÔNG TIN CHƯƠNG TRÌNH

• Thời gian: 9h17h ngày 1516/6/2019

• Địa điểm: PHÒNG PHONIX BALL ROOM TẦNG 2, KHÁCH SẠN CANDLE 287 ĐỘI CẤN, BA ĐÌNH, HÀ NỘI.

• Giảng viên: Tiến sĩ Alok Bharadwaj Cựu Phó chủ tịch cao cấp, phụ trách chiến lược của Canon châu Á, nơi ông đã điều hành và phát triển kinh doanh tại 23 quốc gia.

🎁 Học phí: 7.000.000Đ
• ƯU ĐÃI khi đăng ký trước ngày 1/6/2019:
+ 1 vé: 6.500.000đ/ học viên
+ 2 vé: 6.300.000đ/ học viên
+ 5 vé trở lên: 6.000.000đ/ học viên

✨ Thông tin chi tiết vui lòng xem tại:
http://bit.ly/NangLucThucThi5
☎️ Hotline: 082.999.6633

🔰 NỘI DUNG KHÓA HỌC

1️⃣ PHẦN 01: ĐỊNH NGHĨA, MỤC ĐÍCH VÀ TẦM QUAN TRỌNG CỦA THỰC THI
• Định nghĩa & Mục đích của việc thực thi chiến lược.
• Tầm quan trọng và lợi thế cạnh tranh nhờ triển khai năng lực thực thi hiệu quả.

2️⃣ PHẦN 02: 3 NỀN TẢNG CỐT LÕI ĐỂ XÂY DỰNG NĂNG LỰC THỰC THI HIỆU QUẢ
• Nền tảng thứ nhất: 4 Chìa khóa quan trọng của nhà lãnh đạo vĩ đại.
• Nền tảng thứ hai: 4 Đặc điểm then chốt của việc xây dựng quy trình doanh nghiệp.
• Nền tảng thứ ba: 4 Bước xây dựng đội ngũ nhân sự hiệu quả.

3️⃣ PHẦN 03: QUÁ TRÌNH CHUYỂN ĐỔI TỪ CHIẾN LƯỢC SANG THỰC THI
• Liên kết 3 nền tảng tạo nên năng lực thực thi hiệu quả.
• Phân tích Casestudy thực tế về Mô hình quản trị thực thi của các công ty hàng đầu thế giới.

4️⃣ PHẦN 04: HỎI ĐÁP, GIẢI QUYẾT VẤN ĐỀ CỦA DOANH NGHIỆP TỔ CHỨC.

Thông tin chi tiết tham khảo tại: http://bit.ly/NangLucThucThi6

🔰 GIỚI THIỆU GIẢNG VIÊN: TS ALOK
Tiến sĩ Alok Bharadwaj từng là Phó chủ tịch cao cấp, phụ trách chiến lược của Canon châu Á, nơi ông đã điều hành và phát triển kinh doanh tại 23 quốc gia. Thành viên trong hội đồng cố vấn của tạp chí kinh doanh Harvard. Hiện nay là Giám đốc điều hành công ty tư vấn CreoVate.
✨ Thông tin chi tiết vui lòng xem tại: http://bit.ly/NangLucThucThi6
👉 Đăng ký nhận ưu đãi hôm nay: http://bit.ly/NangLucThucThiDK1

☎️ Hotline: 082.999.6633

👉 Anh/chị vui lòng để lại thông tin SĐT & EMAIL để được tư vấn hỗ trợ trực tiếp.

Search Engine Marketing (SEM): An Overview for Beginners

What is Search Engine Marketing (SEM)? You will learn everything you need to know about Search Engine Marketing as you get started by watching this video. It is a basic Search Engine Marketing Tutorial for Beginners for 2020. If you have ever wondered the difference between SEO and SEM, why you should create SEM campaigns, and some of the top Search Engine Marketing channels and platforms, you will find all of that information here.

Search Engine Marketing (SEM) Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y7gRqlX2HYwbgCza2XPWRk

Search Engine Marketing Surfside PPC Article: https://surfsideppc.com/searchenginemarketing/

What is Search Engine Marketing
(SEM)?

The process of creating paid advertising campaigns that appear in the search engine results.

Advertisers pay to target keywords based on their potential customers search terms.

Top Search Engines & Advertising Platforms:

Google.com Google Ads
YouTube.com Google Ads
Bing.com Microsoft Advertising
Amazon.com Amazon Advertising
Yahoo.com Microsoft Advertising
Pinterest.com Pinterest Ads
DuckDuckGo.com Microsoft Advertising
Ebay.com Ebay Advertising

Simplified SEM Process for an Advertiser:

1. Choose your SEM channel (Google Ads, etc.)
2. Estimate monthly budget
3. Setup landing page/s for SEM traffic
4. Setup conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

SEM vs. SEO:

SEM is when Advertisers pay for their website to appear on the search results pages.

SEO is when Marketers optimize their website and their content to appear on the search results pages.

Why Use Search Engine Marketing
(SEM)?

Advertisers can promote products and/or services to people as they search for them.

Advertisers can track their success, control their budget, and grow their revenue.

Digital Marketing Course Part 1 🔥| Digital Marketing Tutorial For Beginners | Simplilearn

🔥Free Digital Marketing course With Completion Certificate: https://www.simplilearn.com/learndigitalmarketingfundamentalsbasicsskillup?utm_campaign=DigitalMarketingFullCourse&utm_medium=DescriptionFirstFold&utm_source=youtube
📣 This Digital Marketing Course video is the first part of a series that will have everything you need to know about Digital Marketing. This video covers a wide range of topics like the basics of Digital Marketing, Best Digital Marketing tools, search engine optimization, SEO tips and tricks, keyword research, how to rank 1 on Google, and Google tag manager. Now, let’s get started with this Digital Marketing Course video!

🔥 Digital Marketing Course Part2: https://www.youtube.com/watch?v=fsDwHJa_xcE
🔥 Digital Marketing Course Part3: https://www.youtube.com/watch?v=gNBXwFsNm8

The below topics are explained in this Digital Marketing Course:
Digital Marketing course introduction 0:00
What is Digital Marketing 00:34
Why is Digital Marketing is important 00:45
What is Digital Marketing 06:26
Types of Digital Marketing 07:56
What is Customer Lifecycle 19:51
How is Digital Marketing useful 38:47
What are the types of Digital Marketing 45:00
What is Search engine optimization(SEO) 45:21
What is Content Marketing 01:05:23
What is Social Media Marketing 01:11:44
What is Search engine marketing 01:24:05
What is Affiliate marketing 01:33:41
What is Native Advertising 01:38:50
What is Email marketing 01:41:32
Wha is Online PR 01:49:53
Search engine optimization tools 01:55:50
Email marketing tools 02:23:20
Web Analytics tools 02:41:35
Competitor Spying tools 03:12:14
Paid marketing tools 03:30:44
Affiliate marketing tools 03:58:88
Social Media Marketing tools 04:09:59
Why SEO 04:30:34
What is SEO 04:34:29
How Does google rank websites 04:36:36
Keyword Research 04:43:11
Onpage SEO 04:50:41
Offpage SEO 05:06:41
Types in SEO 04:42:24
Do’s and Dont’s of SEO 05:13:18
How Does Search engine works 05:26:19
Types of SEO 05:27:55
Schema 05:29:56
Title Tag 05:34:43
Meta Description 05:38:50
Header Tag 05:42:19
URL structure 05:46:32
Image alt text 05:55:13
Internal Link 05:55:59
Sitemap 05:57:36
Page Speed 06:04:46
Featured Snippet 06:08:50
Black hat technique 06:52:53
White hat technique 06:54:20
Grey hat technique 06:55:04
Website architecture 06:55:51
Local SEO 07:03:10
How to measure SEO performance 0:11:12
Keyword Ranking 07:18:06
Backlinks 07:24:44
SEO tips and tricks 07:29:03
Google Tag manager 10:14:40

Subscribe to our channel for more Digital Marketing tutorial videos: https://www.youtube.com/user/Simplilearn?sub_confirmation=1

Watch more videos on Digital Marketing Course: https://www.youtube.com/watch?v=ZVuHLPl69mM&list=PLEiEAq2VkUULa5aOQmO_al2VVmhCeqeI

DigitalMarketingCourse DigitalMarketingTutorialForBeginners DigitalMarketing DigitalMarketingFullCourse LearnDigitalMarketing DigitalMarketingForBeginners DigitalMarketingTools WhatIsDigitalMarketing Simplilearn

About Simplilearn Digital Marketing course:
The Digital Marketing course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, payperclick (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastestgrowing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

What skills will you learn from this Digital Marketing course?
1. Gain an indepth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, payperclick (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an ecommerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates

Simplilearn Digital Marketing Course: https://www.simplilearn.com/digitalmarketing/digitalmarketingcertifiedassociatetraining?utm_campaign=DigitalMarketingFullCourse&utm_medium=Description&utm_source=youtube

Get the Simplilearn app: https://simpli.app.link/OlbFAhqMqgb

Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn

🔥Free Digital Marketing course: https://www.simplilearn.com/learndigitalmarketingfundamentalsbasicsskillup?utm_campaign=SkillupDigitalMarketingScribe&utm_medium=DescriptionFirstFold&utm_source=youtube
Digital Marketing combines the reach and accessibility of the internet to enable us to market our products across the world. In this video, join us on a journey as we tell you about what is digital marketing, the types of digital marketing, and so much more! So, without further ado, let’s jump in!

Don’t forget to take the quiz at 03:52!

Digital Marketing Full Course: https://www.youtube.com/watch?v=nUIIXBWlS4

✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH

⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs

DigitalMarketing WhatIsDigitalMarketing DigitalMarketingExplained LearnDigitalMarketing DigitalMarketingCourse Simplilearn

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, payperclick (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an indepth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, payperclick (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an ecommerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain reallife experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Learn more at: https://www.simplilearn.com/advanceddigitalmarketingcertificationtrainingcourse?utm_campaign=DigitalMarketingScribe&utm_medium=Description&utm_source=youtube

For more updates on courses and tips follow us on:
Facebook: https://www.facebook.com/Simplilearn
Twitter: https://twitter.com/simplilearn
LinkedIn: https://www.linkedin.com/company/simplilearn
Website: https://www.simplilearn.com

Get the Simplilearn app: https://simpli.app.link/OlbFAhqMqgb

Paid search explained

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You’ll learn:

a bit about advertising on search engines
why advertising on search engines is so effective
how advertisers compete for an opportunity to show ads on the search results page.

Search Engine Marketing Interview Questions | Google Ads Interview Questions & Answers | Simplilearn

Are you preparing for a search engine marketing job interview? If you said yes, then this “Search Engine Marketing Interview Questions” video is just for you! These questions go into considerable depth in the search engine marketing domain and focus on practical examples to help understand the concepts better. So, let’s get started, and help you stand out in the crowd, with Simplilearn’s search engine marketing interview questions!

🔥Free SEO Course: https://www.simplilearn.com/learnseobasicsskillup?utm_campaign=SEMIQs&utm_medium=Description&utm_source=youtube

Subscribe to our channel for more Digital Marketing tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1

To access the slides, click here: https://www.slideshare.net/Simplilearn/searchenginemarketinginterviewquestionsgoogleadsinterviewquestionsanswerssimplilearn/Simplilearn/searchenginemarketinginterviewquestionsgoogleadsinterviewquestionsanswerssimplilearn

Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=ZVuHLPl69mM&list=PLEiEAq2VkUULa5aOQmO_al2VVmhCeqeI

SEMInterviewQuestions SearchEngineMarketingInterviewQuestions SearchEngineMarketingInterview DigitalMarketingForBeginners DigitalMarketingTools DigitalMarketingCourse Simplilearn

Learn more at: https://www.simplilearn.com/digitalmarketing/digitalmarketingcertifiedassociatetraining?utm_campaign=DigitalMarketingInterviewQuestionsK6Kqa5O_hCE&utm_medium=Tutorials&utm_source=youtube

Get the Android app: http://bit.ly/1WlVo4u
Get the iOS app: http://apple.co/1HIO5J0

Digital Marketing for Beginners: 7 Strategies That Work

New to the world of digital marketing? Learn 7 digital marketing strategies that actually work to get you more traffic.

Additional Digital Marketing Tutorials and Resources

Complete SEO Course for Beginners: Learn to Rank 1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ

Keyword Research Tutorial
►https://www.youtube.com/watch?v=OMJQPqG2Uas

How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=kOT39l0omU

YouTube SEO: How to Rank Your Videos 1 ►https://www.youtube.com/watch?v=NY3y0V9UDwM

How to Start a Career in Digital Marketing (StepbyStep) ►https://www.youtube.com/watch?v=bGAL2Hd6Cc

SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on…

There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website.

But where do you even start? And which strategy works best for you?

In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with.

These will help you cut through all the noise and focus on the ones that will produce the best results for your website.

An important mindset to adopt while watching this tutorial, is that people are looking for information before they decide to make a purchase.

Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across.

The 7 strategies covered in this training include:

1. Blogging with SEO in mind
2. Invest in video content (hint: YouTube)
3. Social media marketing
4. Paid advertising
5. Podcasting
6. Email marketing
7. Forums and community boards

While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next.

Reap the benefits of marketing on the internet and grow traffic to your business.

Timestamps:

0:47 Adopt today’s mindset of the consumer
1:28 Blog with SEO in mind
4:22 Invest in video content, specifically on YouTube
6:06 Start some social media marketing
7:58 Invest in paid advertising
10:47 Get interviewed for podcasts
12:34 Look into the email marketing
13:24 Use forums and community boards

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs

digitalmarketing internetmarketing onlinemarketing

What is SEM | Search Engine Marketing | introduction to Search Engine Marketing

What is SEM | Search Engine Marketing | introduction to Search Engine Marketing
JOIN : https://www.youtube.com/channel/UC0T6MVd3wQDB5ICAe45OxaQ/join
In this video, We are explaining about What is SEM | Search Engine Marketing | introduction to Search Engine Marketing

JOIN : https://www.youtube.com/channel/UC0T6MVd3wQDB5ICAe45OxaQ/join
In this video, We are explaining about
Please do watch the complete video for indepth information.
Link to our “English Youtube Channel” : https://bit.ly/2M3oYOs

WsCubeTech – Digital Marketing Agency & Institute.

✔ We can help you to create a Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest, Updated and advanced Digital Marketing Courses with Practical, Handson Live Projects Training & Exposure.
For More information : Call us at : +91 9269698122 , 8561089567

Or visit at : https://www.wscubetech.com/

There is a complete playlist of Digital Marketing Interview Tips & Tricks available
https://www.youtube.com/playlist?list=PLjVLYmrlmjGdqW94JhlxY7mFJDcuFu5

There is a complete playlist of Facebook Ads available
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn

There is complete playlist of Twitter Ads available.
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044x_KfgyRpkU

Please don’t Forget to Like, Share & Subscribe

►Subscribe: http://bit.ly/wscubechannel
► Facebook : https://www.facebook.com/wsubetech.india
► Twitter : https://twitter.com/wscube
► Instagram : https://www.instagram.com/wscubetechindia/
► LinkedIn : https://www.linkedin.com/company/wscubetech/
► Youtube : https://www.youtube.com/c/wscubetechjodhpur
► Website: http://wscubetech.com

| Thanks |
whatissem searchenginemarketing searchenginemarketingtutorial

Organic VS Paid Marketing Search Strategies The Pros and Cons | Neil Patel

SEO or paid advertising? Which one is better? In today’s video I’m going over the difference between paid advertising and SEO. Some people say you have to do SEO. Some people say you have to do paid advertising. Which one’s better? Which one sucks? Why should you be leveraging any of them? Not only am I going to go over that today, but the answer is not what you’re going to expect. Search engine optimization is how to get organic traffic, but paid traffic is just as important.
__________________________________________

RESOURCES & LINKS:

Comparing the ROI of Content Marketing and Paid Advertising:
https://neilpatel.com/blog/comparingtheroiofcontentmarketingandpaidadvertising/

“How to Increase Your Search Traffic by 58% in 30 Days” (video):

“One (Simple) Hack to Get More Website Traffic FAST” (video):

“5 Tools That’ll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):

“The Best Alternative to Google Ads (My 1 Growth Hack)” (video):

Read more search traffic tips on my blog: https://neilpatel.com/blog
____________________________________________

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

TRANSCRIPT:
There’s four main pros of paid advertising. One, it can scale up as quick as you want. As you’re willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any region that you want. With paid advertising, if you only do business in California, you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That’s a beautiful part about paid advertising. Three, you can leverage dayparting. Dayparting isn’t common, most people aren’t familiar with this and they’re not using this. But if you’re business is only around from 8 am to 5 pm, and let’s say you’re in the B to B industry, and you’re looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one’s going to be there to answer it. With dayparting, it allows you to pick what hours you want your ads to show up. The last thing you want to do, is be spending money during times that you’re not in business. The fourth thing, this is my favorite part about paid ads, is you can be very aggressive with your landing pages. With SEO, typically, pages that rank on the top of Google, are very long in content and they have roughly 2000 words. With payperclick, if you’re landing page has 2000 words, people aren’t really going to convert into a customer, or a lead, or a sale. They’re probably gonna read your content. That’s not what you want. You want them to buy, and that’s the beauty of payperclick. You can have a very aggressive landing page that focuses on your service, your offer, your product and you can get people to convert much higher from a percentage of how many visitors you’re getting to how many customers, than you can from SEO. With SEO, there’s a few advantages. One, even if you slow down on SEO, you can keep getting more traffic over time. That’s the beautiful part. With paid advertising, the moment you stop, so does your traffic. With SEO, if you slow down, all that traffic that you’ve built up, doesn’t go away. You can still maintain it and get it. Two, SEO traffic is free. And here’s what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content, but it’s free because it’s so much cheaper and in general, you can do SEO yourself. You don’t have to pay an agency or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time you’ll notice that your traffic goes up. And the third big benefit is, majority of people when they perform a search, click on the organic listings.

NeilPatel seo

สำหรับข้อมูลเพิ่มเติมเกี่ยวกับ search marketing หรือข่าวที่เกี่ยวข้องอื่นๆ โปรดไปที่: https://castu.org/web-and-vps/ การกระทำ